Sara Mason

2014 NAB Show Preview
By Sara Mason

The National Association of Broadcasters (NAB) Show is one of the biggest shows in the broadcasting industry and year in and year out, 93,000 attendees from 156 countries flood the Las Vegas Convention Center to see the latest in broadcasting technology displayed by thousands of vendors. As NAB is one of the largest shows we attend each year, we always make it a priority to give our visitors an exclusive sneak peek at what’s brand new and what’s to come, while also providing hands-on demonstrations of our most popular existing products and solutions.

This year we will be in Booth C9508 which is located directly across from the Central Hall’s main entrance in the northern most row. We are extremely excited to present the products that generated the most interest last year as well as several new products that we are confident will prove to be game changers in the video communications industry.

This year our booth will be loaded with recently released products and upcoming releases. As you approach the front of our booth, you will see the UltraNEXUS-HD™ prominently displayed. The UltraNEXUS-HD is the next addition to our NEXUS® family of products and features HD video playback, 16:9 to 4:3 squeeze back, up and down converting, and the same great features, automation, and functionality of its NEXUS series predecessors, including emergency messaging, digital video messaging, and integration with our live and video-on-demand (VOD) services.

LEIGHTRONIX will also be unveiling the new IncodeX Vier™ H.264 HD/SD encoder and VieBit™ streaming solutions. The IncodeX Vier uses 1×4 (one input/four output types) technology to capture HD/SD digital video or composite video, and simultaneously deliver high quality video/audio to stream live, create a file optimized for on-demand streaming, provide a live Point-to-Point broadcast (when coupled with a high quality decoder), and create broadcast quality video to be delivered to any compatible LEIGHTRONIX broadcast video server.

The IncodeX Vier is designed to work seamlessly with the new VieBit online streaming service. With our new streaming model, users can choose their VieBit package based on whether they want to provide live streaming, VOD streaming, or both, how much storage they want, and how many viewers will be accessing their content. By allowing users to select a customized package, many users will save money by utilizing a package that is more accommodating to their needs.

For our current customers, VieBit was also developed to be compatible with our already popular products such as the UltraNEXUS™, UltraNEXUS-SDI™, IncodeX One™, PEGstream-SD2™, and PEGvault-SD™.

In addition to the IncodeX Vier, another member of the IncodeX™ family will be on display at NAB. The IncodeX One™ Point-to-Point broadcast solution is a popular product that has become available since last year’s NAB show. The IncodeX One will be displaying a live Point-to-Point broadcast in our booth for the entirety of the NAB show. Our E-HD2™ high definition video server will be pushing video content to the IncodeX One, which will encode the video and deliver it over our LAN to a high quality decoder for display in real time on a monitor in the booth. Attendees will be able to see the simple setup and high quality output of this Point-to-Point solution in person. For an example of how one of our customers utilizes this Point-to-Point solution, click here!

The final upcoming release that will be displayed at the 2014 NAB show is our UltraNEXUS-HD Blade. The UltraNEXUS-HD Blade automation servers allow for the delivery of multiple channels of high quality HD or SD video. Each blade provides HD/SD-SDI and composite outputs and embedded (SDI), AES, and balanced analog audio outputs. A single four rack unit chassis, which will be on display at NAB, accommodates up to 12 channels. The UltraNEXUS-HD Blade is also one of three products to earn our new Energy Efficient Technology mark.

As in 2013, LuxeVision ipMerge™ will be a major part of the 2014 booth. LuxeVision ipMerge is the IPTV solution for deployments with 50 to 500 endpoints. Our booth will contain a fully interactive demonstration area where attendees will be free to come through, pick up a remote and interact with the system, just as a home viewer would. LEIGHTRONIX staff members will also demonstrate how to use the LuxeVision management interface showcasing its ease of use for IPTV providers.

Also in the LuxeVision area will be the two latest additions to the LuxeVision family, the LuxeVision Video-on-Demand™ Server and the LuxeVision Multicast Server™. These two servers can act as add-ons to any LuxeVision ipMerge system or act independently in a LuxeVision system, giving increased VOD storage and other added capabilities to either solution.

While everyone loves to see the latest and greatest technologies, we understand that many of our customers have a set of basic broadcast needs that need to be filled. The NEXUS series video servers have been a staple at LEIGHTRONIX for years and will once again be prominently displayed at NAB. Both the UltraNEXUS and UltraNEXUS-SDI will be displayed and available for demonstrations. Users will be able to manipulate the WinLGX scheduling software on their own, or take advantage of an interactive demonstration from me or another one of our solution specialists on the show floor.  Keeping with the LEIGHTRONIX tradition we will also be releasing new features for our existing products on this year’s show floor and as always those features will be made available to customers of those products free of charge through a software/firmware update.

Whether you are an existing customer looking to expand your broadcast capabilities or you are new to LEIGHTRONIX, be sure to stop by our booth for a personalized walkthrough of our record, broadcast, streaming, and IPTV solutions. I’m looking forward to seeing you there!

Sara, a vital member of the LEIGHTRONIX sales team for over 13 years, manages the inside sales team and works on key accounts. She has also provided the invaluable service of regular webinars, teaching both customers and dealers how to best utilize LEIGHTRONIX products and services.

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