Eric Bierstetel

4 Big Misconceptions About Streaming and Broadcasting Video
By Eric Bierstetel

In June alone, 33 billion videos were watched online by 180 million users . With so many individuals already implementing video into their everyday lives, it’s sometimes surprising to find organizations not already utilizing this technology. Part of this hesitancy comes from the rather daunting nature of new technology and all of the misconceptions that come along with it. If your organization has yet to make the leap to streaming and broadcast video, or you would like some quick tips for utilizing this exciting technology, I encourage you to read on. I promise that things are not as scary as they seem.

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Whether or not something will actually be useful is the first and foremost concern of any organization considering adopting a new process. You could be a business or organization struggling to reach your constituents, or a group doing just fine commercially and/or internally. Regardless of your current state, video will inevitably help things.

According to marketing automation research firm, Software Advice, video content has an impressive effect on marketing-based factors.  Not only are videos the most-used (and thusly most recognizable) form of content delivery, they also yield the most leads, or individuals and businesses that show interest in whatever it is you’re putting out there. Getting your message to the public is markedly more effective with video.

Internally, constituents view video to be infinitely more useful for training and communication than memos. According to a study done last year by Kaltura, between 70 and 87% of organization members surveyed believe internal video will have some positive impact on internal communication. From that same study, 76% of respondents firmly believe that video is a powerful mode of communication that represents information “…in a way written communication cannot.” It’s obvious this is something being asked for by the community. If need is expressed by your constituents, then the jump to streaming and broadcast video makes perfect sense.

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In some ways, video fulfills a role that is currently populated. An email can provide organization members with vital information, or consumers with a reason to spend their money.  But just as mail started to lose its communicative grasp on business culture when email became accessible and popular, video has proven to be an improved method of communication; sometimes there are just better ways of doing things.

Video provides tone, where textual information can sometimes fall short in that regard. Ensure that your constituents hear your message loud and clear without any misinterpretation. It also encourages people to actually pay attention to your message. Dunkin Donuts had trouble convincing their 2,000 franchises to open corporate emails and review memos. To deal with this problem, they started making short video clips to convey required information. The results were fantastic; viewership immediately went up and videos began to receive regular traffic.

Visual information is just more accessible and appealing. Ninety percent of all information processed to the brain is visual and humans process visual information 60,000 times faster than text. We are hardwired to receive content that is visually stimulating.  Video simply appeals to that fact of human nature better than emails, memos, or any kind of textual document.

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For most organizations, budgetary constraints always play a role in deciding whether or not to implement a new system. It’s true that purchasing video hardware can be somewhat expensive for an individual, but to any business or organization, large or small, video servers and supporting equipment should be looked at as more of an investment and really aren’t as pricey as you may think. Depending on how video will be used in your organization, a new broadcasting or streaming solution can actually save money in comparison to more antiquated forms of communication, either through better education of constituents, or by generating more leads.

LEIGHTRONIX offers a number of solutions for any size organization. Before looking into purchasing equipment, consider making a game plan. Are you planning on broadcasting in SD or HD? Are you broadcasting to a cable station? If so, make sure the cable company you work with will provide an HD channel for you before purchasing something that only plays out in HD. Regardless, our UltraNEXUS-HD™offers excellent capabilities for both high-definition and standard video with auto scaling, meaning your streaming content can be in HD, while still heading to broadcast in an SD format.

In addition to video servers, LEIGHTRONIX’s IncodeX® series of encoders have been designed to provide solutions for a variety of different broadcast and streaming needs. If you’re primarily interested in livestreaming video, our IncodeX Stream™ does so flawlessly.  Should you need to support a larger audience for events, the IncodeX One™ focuses on point-to-point broadcasting. If you want to easily expand communications as your organization grows, the IncodeX Vier™ offers a plethora of encoding options, from live streaming, video-on-demand streaming, point-to-point broadcasting, to creating files that are optimized for your broadcast server, all at the same time.

The cost of any video system is heavily dependent on what you want to do with it. If you’re still in the planning stage, feel free to give us a call at (800) 243-5589. Our sales representatives will work with you to determine exactly what kind of equipment you need without pushing unnecessary expenses on your shoulders.

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The final misconception in this post has to do with video implementation. Though you need a little more than a camera and an Internet connection to get your video content out there, that doesn’t mean it’s a huge undertaking. When you go through LEIGHTRONIX for your video needs, a surprising amount of the process is automated and requires little human intervention to broadcast and stream recorded content.

Any of our NEXUS® series servers will encode, store, and broadcast video content. Our streaming solution, VieBit™, will seamlessly handle any video content you may want to put online, whether that be live streams, or videos showcased on-demand on your customized website (included with a VieBit subscription). Outside of LEIGHTRONIX equipment, none of this requires any additional infrastructure. You won’t need to build a special area; this equipment can be fitted anywhere there’s a stable, wired Internet connection.

Once everything’s up and running, manpower isn’t a huge issue. Recording can be done with stationary cameras and the WinLGX™ software included with every NEXUS series unit handles any scheduling of the stored video. VieBit’s administrative interface takes care of the streaming aspect. One person is more than capable of handling this process from capture to content delivery. In fact, a number of our Customer Success Stories revolve around organizations that don’t have a lot of staff or resources to go around.

What’s more, our dynamic video content service, TOTAL INFO® continually uploads content with local weather, news, and a number of informational slides. Without any regular scheduling, you can set TOTAL INFO to fill in the spaces between programs, limiting the amount of input needed to ensure a constantly running channel that’s always up-to-date.

Incorporating video into your organization’s culture, for whatever reason, is a productive move. Though there are a lot of possibilities out there, setting your organization up with a good plan is a step in the right direction. Let LEIGHTRONIX help you find a functional and affordable solution from there.

Eric Bierstetel oversees daily operations at LEIGHTRONIX, where he has been employed for over 15 years. In his time with the company, Eric has been significantly involved with both customers and dealers, sales and system design, and has experience in almost every facet of the LEIGHTRONIX business.

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