Sara Mason's Posts

Sara Mason

Using the Customizable Features of VieBit to Represent Your Brand
By Sara Mason

Today’s media-rich culture can sometimes be a little overwhelming, but along with more forms of content come more opportunities for branding. Representing your organization, whether on the web, through print communication, or broadcast on cable, is an extremely important and effective way to encourage the public to take interest. Our advanced streaming solution, VieBit®, not…Read more >

Sara Mason

Give Your IT Specialists a Break: Stream Video the Easy Way
By Sara Mason

In any organization, IT professionals make up an extremely important department, managing a number of vital processes. With that importance comes a swelling of duties that, while valued by all, are not totally understood by many. The journey of an IT professional can be uniquely frustrating; it’s an ultimately rewarding position, offering numerous opportunities, but…Read more >

Sara Mason

The More Output Types, the Better
By Sara Mason

No one can deny that the video landscape has changed significantly in the last several decades. Audiences of all ages are consuming media in different ways. It’s true that the nation’s youth is gravitating toward streaming media, but broadcast television is still a major player in the video world, filling video needs across all generations…Read more >

Sara Mason

Introducing VieBit 2.0
By Sara Mason

At LEIGHTRONIX, our products are continually updated and improved over time as needs change and the industry evolves. Since the inception of VieBit®, our flagship streaming service, we have regularly implemented changes based on customer feedback. Now, after months of hard work, our engineers have completed a host of new features for VieBit. The exciting…Read more >

Sara Mason

Hardware Encoding: The Best Choice for Broadcasting and Streaming
By Sara Mason

As John mentioned at the end of his article a couple of months ago the way in which video is encoded can have profound effects on quality and the overall effectiveness of broadcast workflows. This is absolutely true, but for anyone regularly managing a channel or operating live streams, the platform of encoding is especially important.…Read more >