Marketing Expert's Posts

Marketing Expert

Warn Viewers of Inclement Weather Using WebNEXUS
By Marketing Expert

Winter is upon us and with that so is inclement weather. Warn your audience of upcoming severe weather alerts by using WebNEXUS™, the LEIGHTRONIX NEXUS® series web interface messaging system. By logging into the WebNEXUS interface and selecting “Messaging,” you can choose from one of many preloaded graphics to display with your text at the bottom of…Read more >

Marketing Expert

Utilizing Social Media as a Business Tool
By Marketing Expert

Social media has gone through an interesting evolution over the past decade from a teenage trend to a major marketing tool. When used correctly, social media now provides something previously unfathomable in the world of marketing: free, direct, daily interaction. The first step to understanding how to use social media to your community’s or organization’s…Read more >

Marketing Expert

LEIGHTRONIX Terms Glossary
By Marketing Expert

As you browse through our website you will find a number of descriptions, services, or phrases that we have coined or used frequently, of which you may not know the meaning. To help you understand exactly what we mean, below is a glossary of these terms with descriptions. My hope is you will use this…Read more >

Marketing Expert

@LEIGHTRONIX: Not What We Ate for Lunch
By Marketing Expert

In conjunction with our company blog and as part of our leap into social media in 2013, LEIGHTRONIX started a company Twitter® page. To start 2014 we want to bring your attention to this valuable resource and give you an idea of what you can expect if you follow us on Twitter. Do we use…Read more >