Marketing Expert

Using the Customizable Features of VieBit™ to Represent your Brand
By Marketing Expert

Today’s media-rich culture can sometimes be a little overwhelming, but along with more forms of content come more opportunities for branding. Representing your organization, whether on the web, through print communication, or broadcast on cable, is an extremely important and effective way to encourage the public to take interest.

Our advanced streaming solution, VieBit, not only lets you stream live content and post broadcasts on the web for on-demand viewing, but actually provides you with a customizable website and URL to present that content to your audience.

Site Name and URL

By choosing a hostname that best represents your organization, that brand stays consistent with both the site’s title and the URL linked to that page. Your personalized URL can remind users of your brand every time they type it into their address bar. In addition to naming options, there are several visual fields on the page that allow for further customization.

VieBit Branding Options

Header

The header area is a good place to provide a title and logo for your page. The BBC News interviews Robert Jones in “How important is it for a company to have a great logo?” Jones, a professor of branding at the University of East Anglia, explains that logos are signposts which “…help people find and identify your business.” A strong logo in the top header is sure to let your audience know they’ve come to the right place.

When creating your logo, or modifying a preexisting one, make sure the image fulfills the size requirements for VieBit. A full header should be 944×180 pixels. Should you decide to choose the separated header option, the left side should be no larger than 213×180 and the right must be 701×180. If both headers contain your logo, keep them consistent in style, as differences can be jarring to your audience and potentially confuse the brand.

VieBit Settings Site Branding

Custom Poster

To directly customize any information on a specific stream, access the “Live Streams” option on your VieBit page. Since the LEIGHTRONIX support team will have already linked your encoder with your VieBit account, you’ll be able to jump right into the customization process. The first step is to give your stream a name. Input a name that describes the type of content users will view on that channel. On the homepage, a listing of your streams will appear on the left of the page. Selecting the stream’s name will present the video player on the front page. However, before users click on the live feed, they’re greeted with a poster that can be customized (from the “Live Streams” page) to fit your brand. Keeping image resolution at 1280×720 pixels ensures a crisp, un-pixelated poster image. What’s more, each stream can have its own poster, opening up the possibilities of marketing your content.

VieBit Stream Name & Poster

Sponsor Messages

Those of you making the transition from previous LEIGHTRONIX streaming services to the new VieBit interface will be happy to find the addition of branding areas on the right side of the homepage. Though this section is referred to as the “Sponsor Messages,” area and is well suited for sponsor information from those supporting your organization, it’s also a great place for announcements, event reminders, and further representation of your brand.

VieBit lets you set up any number of messages that will continually rotate between the panels on the right, rearranging every time a user accesses the site. Under the “Sponsor Messages” tab in the administration portal for your VieBit site, click the +New button in the top right corner (or the “edit” button if a message has already been created). You’ll be greeted with a plethora of customization options.

VieBit Sponsor Messages

On this page, you’ll be able to modify the specifics with ease; just make sure to keep your sponsor images within the 165×220 pixel limit for proper viewing. In addition to a name and URL for the message to link to, you can set an end date for the information. This feature would be useful for any of your messages that are not meant to run forever. For instance, let’s pretend you have a community picnic on the 15th of the month and you want your audience to know about it beforehand, but don’t have a need to keep the message up after the event’s date. You would set the start date prior to the event and the end date at the 16th. Doing so will automatically pull the message out of rotation after the event takes place. Clicking “no end date” will indefinitely leave the message in rotation. You can also leave a message pinned to the top, so that it remains in place no matter how many times the page is refreshed. The remaining messages will continue to rotate places with every new pageview.

Branding your organization is a powerful way to encourage audience engagement. VieBit offers numerous opportunities to represent your brand and further your message. For more information about the new VieBit HD/SD live and video-on-demand streaming solution from LEIGHTRONIX, visit the VieBit Product Page.

Keeping up with the latest marketing and PR trends, the LEIGHTRONIX Marketing Expert is your source for industry-related insights pertinent to the PEG access world. Get useful strategies for marketing processes and LEIGHTRONIX products to best represent your brand, while learning valuable information for current and future projects.

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